Design Matters: Quiara Alegría Hudes

Quiara Alegría Hudes is a Pulitzer Prize–winning playwright, composer, and novelist whose work has reshaped contemporary American theater. The co-creator of In the Heights and author of Water by the Spoonful, she has consistently explored identity, family, and belonging across theater, music, memoir, and now fiction in her new book, The White Hot.

Have you ever used design to drive social change or empower communities? If so, your work deserves to be recognized. The PRINT Awards’ Design for Social Impact and Citizen Design categories celebrates designers who turn purpose into action, creating work that tackles real-world issues and uplifts others. Enter your project and share how your creativity is shaping a better future.

The PRINT Awards Are Open for Entry!

Events

Thu
30
Conference
30 Apr – 02 May 2026
Seattle, WA

https://www.creativeworks.co/west

We’re coming back to Seattle April 30–May 2, 2026 for a 3-day summit for creative professionals and commercial artists serious about craft.

Soul Over Scale is about choosing depth over reach, people over metrics, and real work over endless content. We’re gathering to talk honestly about what the work costs, why it matters, and how we keep going.

This year you will hear from:
Jennifer Kinon, Co-Founder at Champions Design
Rob Sheridan, Creative Director, Artist & Writer
Stevie Shao, Illustrator & Muralist
Jeremy & Jordan Coon, Bretheren
Julie Solvstrom, Illustrator & Lettering Artist
Erwin Hines, Creative Director & Founder at Future Is Color
Francisco Reyes Jr., Never Made
Aneesh Bhoopathy & Phil Ditzler, Forge
Neri Rivas, Creative Director
Josh Horton, Founder at Creative Workers Union

…with more to come. Each one is in the trenches, doing the work, and willing to talk honestly about what it costs and why it’s worth it. Workshops will be announced by February 1.

You can expect:

• Candid presentations that skip the portfolio walkthroughs and go straight into real, raw stories—vulnerability, conviction, and why the work actually matters to people, communities, and businesses
• Hands-on workshops that sharpen your skills and give you tools you can use immediately
• Insightful demos focused on how creatives actually use tools and workflows
• Nightly dinners, hangs, and a pop-up market that make space for real conversation and connection

Tickets are live and intentionally accessible:
• $399 for individuals
• $199 for students
• $149 for a workshop seat (2 possible)
• Union membership included with every pass
• Hotel group rates from $149/night near the venue

Learn more & grab your pass → https://www.creativeworks.co/west

Design Matters

Design Matters: Quiara Alegría Hudes

Quiara Alegría Hudes is a Pulitzer Prize–winning playwright, composer, and novelist whose work has reshaped contemporary American theater. The co-creator of In the Heights and author of Water by the Spoonful, she has consistently explored identity, family, and belonging across theater, music, memoir, and now fiction in her new book, The White Hot.

The Daily Heller

BRANDING & IDENTITY DESIGN

From Consuming the Product to Becoming the Product

Posted inStrategy + Process

In the past, products were bought solely for what they do. Now it’s about what they allow the individual to signal: taste, belonging, discernment, proximity to a certain lifestyle and, crucially, how legible that signal is to others. In this context, function becomes the baseline, not the differentiator.

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