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Subject: Marketing the luxury condo craze

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jgaddy
Posts:49

07/02/2007 12:12 PM Alert 
Real estate branding has become big business for graphic design firms all over the country. Is this a market that's breeding good or bad design?

In Caitlin Dover's article, Jasmine Mir, vice president of marketing for industry powerhouse Corcoran Sunshine Marketing Group, says: “A perfume can have a print campaign, and so can a building. But to say a building offers a lifestyle is actually a promise that will be fulfilled.”

Is this true?
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Forums > PRINT Magazine > Features > Marketing the luxury condo craze



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